Innovation and production decisions: Strategic adjustment in service firms
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چکیده
The aim of this research was to investigate the impact that consistent decisions have on performance. In this paper, we analyse the adjustment between innovative and productive strategy in service firms. By using the adjustment concept as an integrated archetype, we identify patterns of adjustment between the two dimensions analysed. The sample consists of 167 Spanish firms belonging to different branches of the service industry. Results indicate that successful firms are consistent in their decision making, while the less successful firms do not make decisions in a consistent way, which can be deduced from significant differences obtained from statistical analyses.
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Strategic adjustment between innovation and production: generation of integrated archetypes in Spanish service firms
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